Collaborated for 8 months in improvements and refreshing the e-commerce / booking platform experience, following Transavia’s digital strategy.
Through frequent A/B testing, research, interviews and business requeriments, I ran frequent iterations on components or entire flows in order to improve user experience and conversion rate optimization.
Keeping the consistency of the brand, component and interactions across all platforms and partner portals was a must. Even in a third party service provider – e.g. additional insurance – the user shouldn’t ever feel like they left the trusted and secure booking flow of Transavia.
Always being aligned with stakeholders and other specialists from the scrum teams was part of the daily work. The objective was to iterate fast but never compromising the quality of the user experience.
Managing and keeping our design system updated was also a key role I played with this inspiring and awarded brand.