Transavia Airlines

Client Transavia Airlines

Project Mirabeau / Cognizant

My role Visual Designer

Tags: Improvements, CRO, User Interface, Webshop, Travel & Hospitality

Collaborated on-site for 8 months to enhance and refresh the e-commerce and booking platform, aligning improvements with Transavia’s digital strategy.

CRO & UX Optimization
Led continuous iterations on components and end-to-end flows, driven by A/B testing, user research, stakeholder interviews, and business requirements. The focus was on elevating user experience while achieving measurable conversion rate optimization.

The assignment also included designing Transavia's additional portals, as the Package Deals platform.

Keeping the consistency of the brand, component and interactions across all platforms and partner portals was a must. Even in a third party service provider – e.g. additional insurance – the user shouldn’t ever feel like they left the trusted and secure booking flow of Transavia.

Design system management and closely working with front-end designers to guarantee pixel perfect releases.

Always being aligned with stakeholders and other specialists from the scrum teams was part of the daily work. The objective was to iterate fast but never compromising the quality of the user experience.

Managing and keeping our design system updated was also a key role I played with this inspiring and awarded brand.